If your business uses print ads like brochures, postcards, booklets, catalogs, here are some tips that you must take note of when choosing your print designer. For you to advertise your goods and services, you need to consider how it is specific to develop digital marketing to bring such items together. Therefore, local printing companies make all the difference.
First of all, you need to make sure that your print designer has all the necessary print design skills that can pay off for you in several ways. There are significant differences in print and digital design, and not all graphic designers are experts at both owing to the move in online marketing.
So, in this article, you’ll learn what you need from a graphic designer to produce the best materials for your advertising. In the end, you’ll be in a high position to decide whether a graphic designer has the right skills to do a good job.
Local Printing Companies: Principles Vs. Approaches
Print and web design concepts are much the same, but the method in which you get there is unique. Although many variations are technological and insignificant to the end-user, a graphic designer who doesn’t grasp the ins and outs of print modeling may cause a lot of end-product problems. Here are just a few ways a print project might go wrong without proper planning.
- Insufficient bleed can cause copies or photos to get cut off a page’s edge.
- Using low-resolution images could imply that on the printed page, the color photos that looked great on the computer screen as the graphic designer designed the piece will be grainy and blurry.
- If you don’t review final proof thoroughly, then a significant mistake that will involve a rewrite may slip through.
In other words, when a graphic designer is not up to speed on the print design or dealing with printers, their lack of knowledge will cost you in terms of your print marketing energy, resources, and efficiency. It’s essential to test them before you select a graphic designer for your print designs. Here are a few options to do this:
- Say how much of their print project work is, and how long they have been preparing for printing.
- Tell current or previous clients about the job of the manufacturer, and whether development suffered.
- Ask printers who have worked with a designer regarding the work of the designer. Would they have any problems with the data that a prototype gave them? Needed corrections? Did design problems slip through that required reprints?
What are the Things that You Have to Understand When Working with Local Printing Companies?
#1 – You Need High-Resolution Imagery.
Virtual imaging and advancements in smartphone cameras have rendered photography relatively decent for non-professional photographers. You might want to use some of those photos depending on your print idea. While the nature of these images is perfect for online use, they often don’t translate well for print, where photography works best in high resolution.
For example, when photographs shot at low resolution, they have fewer ink dots. As a result, they become fluffy and blurred. Images need to be at least 300 dpi for printing purposes, and sometimes higher if you’re using them in a large format.
Clients also produce pictures in low-resolution form. If you’ve sent an image from your website or your camera to a photographer, they should get back to you. They should let you know that can’t use the photo unless there is a high-resolution version of the image elsewhere.
#2 – Bleeding is a Good Thing for Designing.
Printing and trimming printed pages are inconsistent sciences, so local printing companies create a margin for error into different amounts. As they use computer software applications to create drawings, they have blank space around the template points at the top, and sides of the page show the printer where to cut the document to different sizes.
The amount of bleed required will differ from printer to printer, and the graphic designer needs to know enough to ask questions, and not believe the bleed they used with one printer would fit with another. Another formatting problem is how to build pages to reduce paper waste.
#3 – Use of Colorful Language From Local Printing Companies
When it comes to colors, there is a language barrier between machines and the printing process. Computers communicate in RGB; in CMYK printers. Although RGB is correct for a computer screen, printing involves CMYK as it is a method that produces more vibrant, darker colors on the paper.
The graphic artist will need to ensure that all files get translated to CMYK. Typically, printers can scan files and kick back any that contains RGB photos, but things like this slow down a project. It is because they have to do the adjustments have before placing a job on the paper.
#4 – Choose the Right Paper Stock for a Given Project
You encounter different types of paper each day: bond, used for letterhead or written reports; cardstock, used for postcards or business cards; newsprint, the lightweight, mostly recycled material used for newspapers or other limited shelf-life publications.
Looking for a professional graphic print designer who understands the importance of selecting a document with the correct strength and weight for your project benefits you. You can appreciate why using a coated paper may be desirable for one job, but inappropriate for another, or how a paper’s brightness can impact photography and typography in a printed product, and ideally illustrate it to you.
Often, a graphic designer who works closely with reputable printing companies will be up to speed on what high-quality papers are and have ethical values. Most printers have “home” papers they purchase in large quantities so they can move the profit on to their clients. The house paper might be perfect, and worth the savings, or you might need something more elegant for a particle than its bargain sheet.
#5 – Pay Attention to the Final Results Provided By Local Printing Companies
The graphic designer should give a final proof of your project before it goes to the printer. It’s your last chance to catch a mistake. The graphic designer will check it to ensure that all of the guidelines contained in the file have applied or that they have not failed to label a trim or correct an RGB frame. The graphic designer should also look at things such as bad line breaks and text, which is unintentionally blurred by illustration or copy-obscured material.
Always, as a customer, you will review the evidence, use several readers and reviewers where appropriate. You need a print designer that has a sharp-eyed staff member or a professional proofreader to catch any lingering typos. Someone who has never seen the project and can look at it with fresh eyes and find problems others might have overlooked.
If you have been looking for local printing companies in San Jose, CA, we would be happy to assist you. Call us for any questions regarding the design of your printed marketing items. We have a driven, passionate, and talented team with experience in print graphic design.
Rose Garden Print is a brand you can trust for all your printing needs in San Jose, CA. We will give you the guidance and direction you need.