How to Choose the Right Business Card Paper? Rose Garden Print San Jose, CA 

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Choosing the right business card paper can make a difference so that it can leave a long-lasting impression. There’s no denying that business cards are great marketing tools, only if they leave a lasting impression on anyone who receives it.

Generally, most business card paper is on 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb — gloss cover (thin). More often, a business card that is glossy, lighter, and less dense is your best choice when it comes to choosing the perfect business card paper.

We, at Rose Garden Print, understand how confusing it is to choose from different business card papers. Therefore, this article aims to help you have a better sense of what different printing companies use for standard size business cards.

Which Business Card Paper Types is the Best for You?

When it comes to the best business card paper, you have two popular options. First, 100 lbs gloss cover business cards and 14/16 point cardstock. There may be other options for the different business card papers, which we will discuss in a while. However, let’s focus first on these popular choices.

100 lbs Gloss Cover Business Cards

These business card papers are what they call “standard business cards.” Generally, local printing companies in San Jose, CA, print them on 100 lbs gloss cover. It is easier for small printing companies to produce. Thicker and heavier papers such as 14 points and 16 points need a heavy-duty printing press.

If you get a lot of different business cards, you’ll notice a 100 lb gloss cover is a reasonably bendable and thin business card feeling. It works great for a business card because it is convenient and especially inexpensive. A 100 lb gloss cover makes the card shine and stand out. 

It is a kind of business card paper preferred by many new customers who have a small business or a freelancer or for personal use. The thinner paper is perfectly pleasing to use.

A 14/16 Point Cardstock is a popular form of the paper business card

If you were to go through your stack of business cards from friends, 14 point cardstock would be the most popular option on paper. If you get your business cards appropriately made at a printing company, you are more likely to print your business cards on 14-point cards and 16-point cards. It is just a matter of preference for most firms. All stocks are significantly more stable than 100 lb. Cover gloss and give a more premium feel to the business card.

How to Choose the Right Business Card Printing Paper?

There are different factors that you have to consider when it comes to choosing the right business card printing paper. Yes, these factors are simple. However, it would make a lot of difference if you take these considerations in mind.

Weight of the Business Card Printing Paper

It refers to the density and tightness of the card used for your design. It is a measurement of how many hundredths of an inch thick are there on a single paper sheet. Points are the measurement for the thickness of business cards, where a point is equivalent to one-thousandth or.001 centimeters. The 10pt layer is 0.01 inches thick, and 20pt is 0.02 inches thick, etc. The higher the number of points, the thicker and the more rigid the paper will be.

Thickness Of The Paper

Business cards with a size of 14pt are somewhat thinner than 16pt cards and ideal if exposure is simply required. Traditional 16pt cards are more sturdy and more comfortable to hand out to in-person contacts. The thicker stock of cards can also use a wide range of textures, which gives the business cards a tactile element that stands out from other thinner ones. Here are some points to remember when choosing stock of cards.

  • 14 pt: .014 inches
  • 16 pt: .016 inches
  • 32 pt: .032 inches
  • 48 pt: .048 inches

The finish of Business Card Papers

Here goes the original part in printing a business card. The finish adds a further layer of possibilities to your business cards’ “glance and feel.” Matte and gloss finishes are the most common. The one you choose depends on what you want to do with your cards and the image you would like to send.

What are Some Common Finishes for Business Cards?

Uncoated Business Cards

Uncoated paper, similar to the printer paper, is non-reflective. It offers more texture than glossy and matte prints. However, the uncoated finish does not have a protective coating, which makes it easier for them to get damaged. The shades on an uncoated business card are more muted, but are still visible, while the general look brings out a more modern and realistic feel than the other endings. This form of paper is perfect if you would like to write on your notes, or if you choose to keep down the prices.

Coated Business Cards

Coated papers are finished with a surface sealant, typically clay, to endow the paper with certain qualities such as shine, weight, and absorption of ink. You can choose from several options like matte, satin, or glossy are among the most popular. Coated papers often produce sharper and cleaner printing than undercoated documents – especially in photographs and subtle details.

Matte Finish

Matte finishes are cleaner and more elegant than uncoated ones, but not as glossy as other materials. It’s another stylish way to give you business cards a new look.

Satin Finish

Papers covered with satin are slightly shiny. These have a lower gloss level than gloss finished papers, yet higher than matte finishes.


Glossy finishes offer protection from potential moisture and give a beautiful shine to your designs. If you have colorful graphics, the gloss finish will give your business card vibrancy and contrast and make them look modern.

What are the Types of Business Card Papers?

Business cards are a simple and clear way to introduce a business by offering contact information, and they are often the first experience of a company that a potential customer has. A business card can convey a sense of integrity and efficiency, as well as attention to detail. It all begins with choosing the paper stock that a company decides for the card.

Card Stock

In addressing paper forms for business cards, the correct term is “card stock,” although some printing firms will use the phrase “sheet stock.” Card stock has a paperweight range of 80 pounds to 110 pounds. These are more durable paper types and are more able to withstand unnecessary handling, which is critical for business cards. Higher paperweight leads to a stiffer card, while lower paperweights lead to flimsier cards. A heavier weight would typically cost more. It also determines the quality and cost of the business card by the type of card stock (matte, glossy, photo, textured).

Matte Stocks or Dull Stocks

Matte stocks are one of the most frequently chosen business card papers offering smooth, non-shiny finishes. Those who choose matte stock color tones should be mindful that the lettering may not be as smooth as those written on neutral tones.

Matte stocks come in a wide variety of colors but are common in whites, creams, beiges, and tans. For situations where a name or telephone number is modified or inserted, Matte stocks print cleanly, thus giving the author the ability to write on a business card. 

Glossy Stocks

These are common on most business cards. Glossy stocks have an aqueous coating, which creates a brilliant finish and is best suited to bright colors and double-sided print. Glossy inventories come in a wide range of colors, allowing a client more choices on their business card. Businesses choosing glossy stocks can put photos in the background or incorporate multiple images that are close to the quality of the photograph.

The benefit of using glossy stocks is in the business card’s longevity; the aqueous surface prevents the card from common problems such as water damage and breaking. The drawback is the inability to write on business cards should it be necessary to change the information.


Textured card holdings can come in matt and glossy stocks, and have patterns to give them a certain feeling, like basket weaving, dots, or houndstooth. Moreover, this type of business card paper comes in a wide array of colors, which are accessible to many companies looking for a physical aspect of their product. Nonetheless, a double-sided card can sometimes be confusing and can leave a potential customer uncertain about the company.

Photo Card Stocks

There is the equivalent of a professional image, giving a more extensive range of options to companies aiming for a more elegant feel. They work well in full color, both for single-sided and double-sided cards.

Where to Print Your Business Cards?

Once you’ve sorted out your design and picked the right paper for your business cards, it’s time for the final step: to print your business cards. It would be pointless choosing between those different business card papers and finishes if you will not execute your plan. Mostly there are two ways you can do when it comes to printing your business cards.

  1. Print at Home. If you have a good printer and you can provide the right paper for your business cards – then, there’s no problem printing it at the convenience of your home. Home printing seems like the easiest and most cost-effective option, but the quality just won’t be the same as having a professional print them out.
  2. Print with Us. Choosing a professional printer means holding the stock and finish of your business cards to a higher standard, giving your first impression to a more professional and memorable one. Rose Garden Print offers high-quality papers at a price that you can afford. We can print all of your designs and preferences easily. We can help you give each print of your business card a cohesive and professional look.

Final Words

Choosing the right business card paper type is not an easy job. You can start by considering your goal with the business cards and what impression you want to give. More importantly, how much is your budget?

At Rose Garden Print, we will help you turn your imaginations into reality and print it on a thin piece of paper. We understand the importance of conveying great impressions. So, we want to give you the best printing service in San Jose, CA, at affordable costs.

Don’t hesitate to call us at +1 408-287-7201, or send us a message here.

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